1st: one or multiple words extracted of the firm name
2nd: one or multiple words extracted of a trade mark which covers
Australia (the australian firm which applies for domain holder
has to be the holder of this trade mark)
3rd: abbreviations of the firm name or trade mark name
4th: domain names which consist of the firm name's or trade mark
name's initials
5th: labels of products or servives, which are provided or
manufactured by the designated domain holder